You are now a Marketing Manager of a firm of your choice. Chose any product, service or

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Question:

You are now a Marketing Manager of a firm of your choice. Chose any product, service or idea (existing or new) that you can sell into a new market.

Requirement

A report on the new product you are planning to launch in a new market. The report must include:

- Target market description.

- Features, Advantages and Benefits (FAB) of the product to the new market.

- A 4 p's analysis (Product, Price, Place, Promotion) and the position of the product for the new market.

Related Book For answer-question

Management Accounting

ISBN: 9780730369387

4th Edition

Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey

See More Books

Posted Date: Nov 05, 2023 08:04 AM

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You are now a Marketing Manager of a firm of your choice. Chose any product, service or

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Title Market Entry Report for EcoFriendly Electric Scooters in the Indian Market I Introduction As the Marketing Manager of our firm I propose the lau... View the full answer

Management Accounting

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