Question: Overview and Instructions: Visit a RETAIL store. After visiting the store for 10-15 minutes, write a short report about your experience, explaining how well the

Overview and Instructions:

Visit a RETAIL store. After visiting the store for 10-15 minutes, write a short report about your experience, explaining how well the company met each of the components of good customer service (YOU MUST directly address the 3 elements as outlined in the class lecture.)

Alternative: For those who are not currently going in-person to stores, you can choose to visit and online store or online service providers such as Instacart, Skip the Dishes, Doordash, etc.

Consider: What are they doing well? Can the service experience be improved? If so, explain how?

Assignment:

Your report MUST discuss what you observed during your visit as it relates to the following 3 components of good customer service:

  1. Observation of CUSTOMER element how well do you feel your needs as a customer were identified and satisfied by service staff? What did they do to make you feel this?

  2. Observation of ENVIRONMENT element did you feel welcome? Did the environment make you feel your needs could be met? Was it easy to find what you needed without assistance, for example?

  3. Observation of HUMAN RESOURCES element how well do you feel the employees of the company did their job? For example, were they able to identify your needs? Did they know their products / services well? Did they give an impression of wanting to help? Did they give the impression of being well trained?

Discuss whether your experience supports this organization as providing good customer service or not, and give recommendations for improvement, if applicable.

Remember dont talk in great detail about the experience alone. Address the 3 elements. You must clearly indicate how they were met / not met. Speak directly to what they specifically did that met / did not meet your needs, what specifically they did that makes you think they were selected and trained properly for the job, etc.

Submission Details:

2 pages maximum, double-spaced (1 page minimum). 10-12 point font, Arial or New Times Roman. Submit in hard copy, with cover page (not included in page count) on or before the due date.

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