Overview

This assignment consists of developing a Marketing Plan Process document for the following scenario.

The Ontario Hockey League has decided on a new location for the League's newest expansion team based on the recommendation from the expansion committee $($from Assignment $2).$ Now that the expansion location has been determined, the expansion franchise's ownership group needs to develop a business plan.

The ownership group $($group members$)$ wants to grow their business aggressively.

Therefore, there needs to be a detailed, accurate, and practical plan on how to grow the business as quickly as possible.

Project Teams

Students will work in groups of three $(3)$ to five $(5)$ for this assignment. Students may not complete this assignment as an individual. The group will remain the same from the previous assignments$).$ Instructor reserves the right to add or remove members from the group as required.

Components

Each group will be responsible for developing a business plan for the new OHL expansion team $($based on each group's respective location selection in Assignment $2).$ Students are expected to create a Marketing Planning Process document, following the five steps outlined in Chapter $2$:

$1.$ Develop vision, mission, and values

$2.$ Develop strategic goals and objectives

$3.$ Develop a ticket marketing, sales, and service plan

$4.$ Develop a framework for integrating the marketing plan into operations

$5.$ Determine a process for ongoing evaluation