Question: Page 3 of 9 Question 3 An important difference between personal selling and other forms of promotion like advertising is personal selling involves an interpersonal

Page 3 of 9
Question 3
An important difference between personal selling and other forms of promotion like advertising is personal selling involves an interpersonal two-way dialog
personal selling has a greater reach (i.e., you can reach a lot more customers)
personal selling is static (you cannot customize the message)
personal selling is more cost-effective
Page 3 of 9 Question 3 An important difference between personal

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