Question: Pages 7 8 : What went wrong with IKEA in Russia, according to the concepts of global management learned this semester? Describe IKEA s challenges

Pages

7 8

: What went wrong with IKEA in Russia, according to the concepts of global management learned this semester?

Describe IKEA

s challenges in areas addressed in the PESTEL analysis, SWOT analysis, Cultural Analysis, and Competitive Analysis

(

using Porter

s Five Forces model

)

OR in areas addressed in the Classification of Political Risks shown above.

Which of IKEAs strategies utilized in Russia contributed to or were drivers of the challenges, should the strategies have been critical for success or was there no way of knowing in advance?

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