PAKI I - larget Market Profile Remember, data values need to be shown as a range of possible values. HIGHLIGHT / CIRLCE YOUR CHOSEN SEGMENT: 1. Urbanites 2 Millennials 3. Urban Boomers CATEGORIES VARIABLES DATA RELATED TO SEGMENT Geographics Where does the target segment Region(s) within Canada Region(s) within Canada work and live? (ie., Atlantic, Quebec, Ontario, Prairies, BC, etc.) Is the target segment limited to Cities/Towns Cities/Towns a specific area, or re they (i.e., Toronto, Montreal, Calgary, located throughout Canada? Kitchener, Cambridge, etc.) Is the segment in urban, Density Density suburban, or rural areas, or a (i.e., Urban, Suburban, Rural) combination? Demographics