Parry's is planning to introduce a new product -- powder-based energy drink packets. Consumers can mix this
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Question:
a. Define (and justify) an appropriate target market for this product.
b. Suggest (and justify) an appropriate price point .
c. Recommend two pull and push strategies each for this brand.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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