Part $1$ Answer the following questions. You will be implementing some material you have learned in

this course$$s text book and material learned in prior $$core courses$$ in the COB. Login to micromatic and

view the tutorials and marketing decision screen as you complete this assignment.

$1.$ Choose a business level strategy for your firm to use during the simulation. Which of the five

business level strategies from our text book did you choose?

$2.$ How will you execute this strategy through your marketing endeavors? The simulation allows for

changes to Price, Product $($features$,$ quality, etc.$)$ and Promotion $($sales force and advertising$).$

Provide exact numbers and reasoning for your numbers. Be concise using bullet points.

$3.$ What is the total Selling and Administrative budget for your firm based on the decisions that you

made for the $3$ regions?

$4.$ Given your answers to $1$ and $2.$ What is your anticipated market share? Remember that you are

one of six competitors in the industries. $(100\%$ of sales $/6$ is the average market share$)$

$5.$ What are your anticipated total sales? $($This number should remain between $16,000-20,000$;

Remember to view market research for Quarter $0$ AND buy additional market research in

Quarter $1)$

$6.$ What is your Selling and Admin cost per unit you anticipate to sell? $($Answer to #$3$ Divided by the

answer to # $5)?$

Login into Micromatic and make decisions on your marketing screen.

Part $2--$ make operating decisions. Login to micromatic and view the tutorials and operations decision

screen as you complete this assignment.

$7.$ Purchase $20,000$ Units of raw materials for region $1,$ but not region $2$ or $3.$ Remember you do

not manufacture in regions $2$ or $3$ in Quarter $0.$

$8.$ Make sure you have enough manufacturing employees in region $1$ to manufacture $16,000$ units

$($that is $16$ crews of $3$ employees or $16$ X $3$; remember that you lose $10\%$ to attrition.$)$

$9.$ Invest in training and maintenance for region $1,$ this will keep your productivity for your crews at

$1000.$

$10.$ Make sure you choose a finished goods inventory policy. What policy did you choose? How

much excess inventory do you plan to have in each of the three regions at the end of the

quarter?

$11.$ What is your anticipated Manufacturing cost of goods sold?

Make sure you have made decisions in micromatic operations.

Part $3--$ make financial decisions. Login to micromatic and view the tutorials and finance decision

screen as you complete this assignment.

$12.$ Check your income statement and cash flow.

a$.$ Both are pro$-$forma financial statements.

b$.$ Your income statement is an estimate of your profit based on your decisions in part $1$

and part $2$ of this assignment. If your estimate is not positive, you must go back and

make changes to your $$plan$$ in part $1$ and par $2$ above until your firm shows positive

income.

c$.$ If your cash flow is not positive, but your firm is $$pro$-$forma$$ profitable, simply borrow

money from your short term loan $($or your firm$$s line of credit$)$ so that you have at least

$$100,000$ of cash on hand.

Next Process this quarter!!!

Lastly, you will review the company summary and industry performance report. Did you turn a profit? If

so$,$ go on to Worksheet $3.$ If your firm did not earn a profit, restart your quarter $($the button that says

restart on the main screen of micromatic$)$ and adjust your decisions in part $1$ and part $2$ and try again.

You must have earned a profit to proceed to the next worksheet. $($A profit as small as one penny will