PART 1: Explain why multivariate analysis techniques are important in marketing research.

PART 2: Give an example where using a multivariate technique would be beneficial (Can be a real brand or a hypothetical situation). (ie. A new coffee shop near campus is trying to figure out when to run their promotions throughout the year. Running a crosstab allows them to see that they are busiest during the school year and most of their customers are students. So they need to boost foot traffic in the summers with the non-student population)