Part $1$: Preparation & Topic Proposal $(10\%)$ DUE April $3,11$:$59$ pm

Review Chapter $4$ of the textbook and the recorded lecture by Robin Cook Bondy on the RACE Planning process in Module $3.$

Topic Proposal Instructions:

The communication plan is written using the RACE planning formula and is a key tool used in the Public Relations profession. Once you have completed the above preparation, you will propose a topic for your communications plan. The purpose is to convince the instructor that you have a viable scenario for your communication $($public relations$)$ plan. Your plan can be for: a launch event, an issue, an education campaign, a political campaign, government announcement, or the scenario of your choice.

DO NOT SUBMIT A COMPLETE COMMUNICATIONS PLAN AT THIS STAGE.

Note: You must choose a specific organization as your $$client$.$ No large corporations are allowed $($e$.$g$.$ Nike, Apple, Amazon, Tesla$).$ You must choose a local business or organization that one of your group members has a personal connection to or would like to be connected to$.$ Think about community centers, restaurants, bakeries, independent retail shops, gyms, non$-$profit organizations such as Big Brothers or advocacy groups like the Sustainabiliteens.

Your Topic Proposal must include the following three elements:

$1.$ The $$client$$ you have chosen to focus your plan on $($local organization or business$).$ State your personal connection or why you admire$/$are interested in this organization. An outline of the scenario $($situation analysis$)$ with an explanation of the problem$/$opportunity your plan will address e$.$g$.$ Kwantlen Student Association $($client$)$ has a low number of volunteers $($problem$).$ It would like to get more students involved in the organization $($plan will focus on raising awareness and engagement$).$

$2.$ Research: Provide a brief description of the organization, where it is located, who it serves, and a few background details $($company vision & mission, goals$),$ how the plan$$s objectives will link to the organization$$s goals, and any further research you will need to conduct to complete your Situational Analysis.

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$3.$ A Project Plan for how the work will be divided $($if you are working in partners$)$ and a timeline. If you are working on your own, describe how you will manage this project over the next few weeks $($e$.$g$.$ Week $1$: Research, Week $2$: Write first draft, etc.$)$ and what obstacles you might have to plan for $($e$.$g$.$ heavy work schedule$).$

$4.$ Technology: Which technology you will use to deliver your presentation and acknowledgement that you have fully tested it including having all your team members use it and present with it$.$

Assignment Format:

$$ Must be submitted to the dropbox in PDF format $($only one submission per group$)$

$$ No title page necessary, but be sure to include the names of each group member

$$ Must be double$-$spaced and in $12-$point font $($Arial or Times New Roman$)$

$$ Headings and sub$-$headings must be formatted consistently

$$ Must have your names in the file name $($eg: Marge.Lisa.Bart.Homer.PROPOSAL.pdf$)$

$$ Must be written in narrative, paragraph form, some bullet lists allowed where appropriate

$$ Must be no more than $2$ pages in length