Part 1 Your question is to read the article provided on the new Metrolinxs campaign, as well as take a look at the creative within the article You do NOT need to do any other research other than the article provided https strategyonline ca 2020 02 26 metrolinx likens its ongoing work to a teens awkward phase 1 Based on the above creative article write the creative brief that you feel the campaign is based on CREATIVE BRIEF Assignment Template Client Yogita Date 24 February, 2022 Assignment Client Signed By Briefed By (your names here) Due PROJECT DESCRIPTION BACK GROUND INFORMATION 2 WHAT ARE THE COMMUNCIATIONS OBJECTIVES (Behaviour you're trying to change) at least 2 should be SMART objectives 4 WHO IS THE TARGET AUDIENCE 3 WHAT IS THE CONSUMER INSIGHT 2 WHAT IS THE BENEFIT WE ARE TRYING TO COMMUNICATE 2 WHAT CAN WE OFFER AS SUPPORT FOR THIS 2 WHAT IS THE BRAND'S CREATIVE STRATEGY CAMPAIGN THEME Campaign Theme 1 Appeal Technique(s) 1 Creative Tactic(s) 1 WHAT'S REQUIRED MANDATORIES EXECUTIONAL CONSIDERATIONS 2

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Question: Part 1: Your question is to read the article provided on the new Metrolinxs campaign, as well as take a look at the creative within

Part 1:

Your question is to read the article provided on the new Metrolinxs campaign, as well as take a look at the creative within the article: You do NOT need to do any other research other than the article provided.

https://strategyonline.ca/2020/02/26/metrolinx-likens-its-ongoing-work-to-a-teens-awkward-phase/

1. Based on the above creative & article write the creative brief that you feel the campaign is based on

CREATIVE BRIEF Assignment Template

Client: Yogita	Date: 24 February, 2022
Assignment:	Client Signed By:
Briefed By (your names here):	Due:

PROJECT DESCRIPTION/BACK GROUND INFORMATION /2

WHAT ARE THE COMMUNCIATIONS OBJECTIVES? (Behaviour you're trying to change) at least 2 should be SMART objectives /4

WHO IS THE TARGET AUDIENCE? /3

WHAT IS THE CONSUMER INSIGHT? /2

WHAT IS THE BENEFIT WE ARE TRYING TO COMMUNICATE? /2

WHAT CAN WE OFFER AS SUPPORT FOR THIS? /2

WHAT IS THE BRAND'S CREATIVE STRATEGY/CAMPAIGN THEME?

Campaign Theme /1

Appeal Technique(s) /1

Creative Tactic(s) /1

WHAT'S REQUIRED / MANDATORIES/ EXECUTIONAL CONSIDERATIONS? /2

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