PLEASE ANSWER THIS I RLLY NEED HELP!!!!!!

Here is the link to the article and short 2 minute video we are supposed to analyze(Please base your answer only off the first page this link takes you to. You do not need to look anywhere else on the website):

- https://mediainnovationawards.strategyonline.ca/winners/winner/2021/?e=121609&u=&n=Feeding+Imagination

THANK YOU!!!!

To complete this assignment, you will need to do the following: To complete this assignment, you will need to read the article "Feeding Imagination" (attached), watch the "Feeding Imagination" video clip (hyperlink is within the attached article), and reference Chapter \# 12 and Chapter \# 13 from your Marketing: The Core textbook. Please provide your response to the following questions: 1. Define the term IMC and indicate what elements of an IMC mix were used by Zulu Alpha Kilo for the "Feeding Imagination" 2021 campaign? Why do you think these elements of the communication mix were utilized? In other words, what is the purpose of using each specific communications element utilized? 2. Explain the Customer Advocacy Funnel. Can you apply the Goldfish Crackers "Feeding Imagination" campaign to this funnel? Explain. 3. What is "earned media'? How successful was the "Feeding Imagination" campaign in generating earned media? Explain. 4. If given creative freedom, provide one suggestion on how to add value to the campaign. In other words, select one other communication tool that is part of the promotional mix, integrate it into the "Feeding Imagination" campaign, and explain why you chose this particular promotional tool