Question: Part 2: Competitive Profile Matrix (CPM) Develop a Competitive Profile Matrix for your CLC groups selected company. Complete the following steps. Step 4: Prepare a

Part 2: Competitive Profile Matrix (CPM) Develop a Competitive Profile Matrix for your CLC groups selected company. Complete the following steps.

Step 4: Prepare a CPM that includes the teams company and two primary competitors.

The primary company is Nike. Main Competitors are Adidas and Puma.

The weight has to be between 0.01 and 1.00. The space for the main company and the rivals can have values between 1 and 4. I have attached an image of the spreadsheet

Part 2: Competitive Profile Matrix (CPM) Develop

Enter 12 Factors Below Weight Your Firm Rival Rival Enter Ratings Below Advertising Domestic Market Penetration Customer Service Product Variety International Market Penetration Employee Dedication Financial Profit Customer Loyalty Market Share Product Quality Top Management Price Competitiveness 0.00 View CPM Matrix

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