Part II: Competitive Profile Matrix $($CPM$)$

Develop a Competitive Profile Matrix for your CLC group$$s selected company. Complete the following steps.

Step $1$: Refer to Chapter $3$ of Strategic Management: A Competitive Advantage Approach, Concepts, and Cases to learn how to complete a CPM$.$

Step $2$: Open your Strategic$-$Planning Template. Click on the CPM tab at the bottom of the template.

Step $3$: Refer back to the information provided for the team$$s project case that you initially reviewed in at the beginning of the Topic $1$ assignment and review the section on competitors. Also view online resources that compare the company with their primary competitor, or$,$ if possible, two closest competitors. You should also use the sources listed in Table $3-7.$

Step $4$: Prepare a CPM that includes the team$$s company and two primary competitors.

Step $5$: Write a brief explanation $(250-350$ words$)$ of the findings and implications of the data identified in the CPM$.$ See the "Sample Strategic Plan for Colgate$-$Palmolive" $(2019)$ as an example.