Question: PART 2: Essay and Reflection: (10 marks total) Aiko is considering running a campaign for Crunchy Snax, which is launching new a flavour of

PART 2: Essay and Reflection: (10 marks total) Aiko is considering running a campaign for Crunchy Snax, which is launching new a flavour of crackers. Aiko is now your client, and you are the media planner working with Aiko to choose her media. As Aiko is getting ready to finalize the plan, she is reviewing how her budget will be allocated. What factors would have originally affected the size of Aiko's media budget? Explain five factors affecting a budget in detail. Apply each factor to Aiko's product.

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Factors affecting a media budget can vary depending on the product target audience market conditions and campaign objectives Here are five factors tha... View full answer

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