Part 2: It is important for managers to identify one or more metrics for each of the 4 perspectives of Balanced Scorecard. For this question. consider Pfizer, which is a large pharmaceutical company. Pfizer produces a range of products including mass produced, low cost drugs, such as anti-coagulants, paracetamol and aspirin, and some high cost, innovative pharmaceuticals such as vaccines. Pfizer operates in a highly competitive industry. For each of the 4 perspectives of balanced scorecard, identify 3 appropriate metrics which the company may use to measure their success, Categorise each of the metrics as either F, C, I or L. (Hint: you will need to identify a total of 12 metrics) (12 marks). F Financial C Customer I Internal business process L Learning and growth