Question: It is important for managers to identify one or more metrics for each of the 4 perspectives of Balanced Scorecard. For this question. consider a

It is important for managers to identify one or more metrics for each of the 4 perspectives of Balanced Scorecard. For this question. consider a high end fashion retailer such as Gucci. This type of company applies a product differentiation strategy (it sells high quality fashion items at high prices). Gucci operates in highly competitive industry. For each of the 4 perspectives of balanced scorecard, identify 3 appropriate metrics which the company may use to measure their success, Categorise each of the metrics as either F, C, I or L. (12 marks).

F Financial

C Customer

I Internal business process

L Learning and growth

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