Part $2$Unit $2$

Determine the difference between strategy and tactics.

Prepare the target market using the $5$Cs framework. Illustrate the five Cs similar to Figure $2\mathrm{.}2$ in our text.

Describe the $3$V elements of the market value principle. Design the $3$V market value principle similar to Figure $2\mathrm{.}3$ in our text.

Design the seven tactics $(7$Ts$)$ defining the marketing offers similar to Figures $2\mathrm{.}4$ and $2\mathrm{.}5$ in our text.

Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.

Describe how you will demonstrate at least three key performance metrics against established goals.