Determine the difference between strategy and tactics.

Prepare the target market using the $5$Cs framework. Illustrate the $5$Cs similar to Figure $2\mathrm{.}2$ in our text.

Describe the $3$V elements of the market value principle. Design the $3$V market value principle similar to Figure $2\mathrm{.}3$ in our text.

Design the seven tactics $($the $7$Ts$)$ defining the marketing offers similar to Figures $2\mathrm{.}4$ and $2\mathrm{.}5$ in the text.

Develop an implementation strategy by outlining a process for developing resources, the market offering, and deploying the offer to the target market.

Describe how you will demonstrate at least three key performance metrics against established goals.

Prepare an executive summary. You may use this as the first slide of your presentation.