Part $3$: Case Study $(25$ marks$)$

Read the case study and complete the anahyis. NOTE: Please complete all questions in the below box using separate headings for each.

Dak's Sport Pursuit, D$.$ Wesley shstserson, Unwersity of Lethbridge $($Reproduced from Balderson $(2014).$ Canadian Entrepreneurshy & Small Business Management $(9{?}^{th}$ Edrtion$),$ McGraw Hill Ryerson.

Dale iorgensen has developod a new board game for sports enthusiasts similar to Trivial Pursuit except that the questions are about sports. The game involves asking questions about various plavers, teams, statistics, and records in all of the major North American professional and amateur sports. As the participants answer the questions correctly, they move around the board, which is patterned alter a racetrack. The first participant to cross the finish line is the winner.

Dale has made a few prototypes of the game in his home and is now in the process of developing the marketing plan. Dale currently works for a national sporting goods chain in toronto as a retail sales associate. Dale is now $38,$ and he would like to turn this idea into the type of business that would allow him to leave retailing and be his own boss. Dale has an extensive background in athletics, having played major jun or hockey for three seasons and participoted in amateur baseball until he was $16.$ He enjoys attending professional sporting events, and most of his good friends meet often to discuss various sports. He has tested the prototype of this fame with these friends and they have indicated to him that he has the makings of a million$-$dollar product if he can market it effectively.

Assume that Dale has come to you for guidance in developing the marketing plan for his product. As Dale has little experience in marketing or managing a business, he wants you to help him develop a marketing strategy for Sport Pursut.

Question$-41(4$ marks$)$

Complete a sWOT for Dale's Sport Pursuit, Please label the boves