Question: Part A . A brand manager is examining some data that shows advertising budgets for various months and sales. She is interested in knowing if
Part A A brand manager is examining some data that shows advertising
budgets for various months and sales. She is interested in knowing if advertising
dollars can be used as a predictor of sales. Here are some data for a particular
region all data are hundreds of thousands:
Month
Advertising
Expenditure
Actual Sales
February
March
April
May
June
July
August
September
October
a Using simple linear regression analysis, calculate the regression equation for
this set of demand data.
b If the brand manager is budgeting $ for November, what is the
predicted sales?
c Does the trend line represent a good fit to the data? Please provide the
appropriate statistical evidence
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