Question: (Part A). Marketing managers cannot always control environmental forces (i.e., sometimes they can and sometimes they cannot). Explain this statement conceptually (i.e., without examples). (Part

(Part A). Marketing managers cannot always control environmental forces (i.e., sometimes they can and sometimes they cannot). Explain this statement conceptually (i.e., without examples). (Part B). Use ONLY ONE of the following 2 companies to illustrate (i.e., to exemplify) your answer to Part (A) above. You cannot use another company for this question. Company 1. Al-Marai in Saudia Arabia Company 2. Emirates Airlines in the UAE

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