Question: Part B. Attached to this assignment (see below) is an article entitled JLL: Top retailers for back-to-school are ... Read this article then respond to

Part B. Attached to this assignment (see below) is an article entitled JLL: Top retailers for back-to-school are ...Read this article then respond to the questions below. (5 points)

B1. Which of the following cannot be said about the study that was done?

a. It is quantitative in nature.

b. It is qualitative in nature.

c. The research method was a survey.

d. The data collection instrument was a questionnaire.

e. The study was based on a sample of parents of school-age children.

B2. What type of question yielded the following information: "The survey found that more than half of back-to-school shoppers will look for sales and coupons; roughly 50% will buy fewer products and only focus on necessities; and one-third will reuse existing products and another 16% will buy used instead of new"? (See results figure below).

Part B. Attached to this assignment (see below) is an article entitled

How will inflation affect the way you shop for Back to School this year? I will look for sales, coupons and deals 59.5% I will buy fewer products, focusing only on necessities 49.0% I will reuse existing school products 32.7% I will buy used rather than new products, where possible 16.0% 'lation will not affect how I normally shop for Back to School 14.1% Other Source: JLL Back to School Shopping Survey 2022

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!