Question: Part II: Case Studies Case Study 1 : Brand Awareness Study A startup company wants to measure brand awareness among potential customers in a specific

Part II: Case Studies

Case Study

1

: Brand Awareness Study

A startup company wants to measure brand awareness among potential customers in a specific city. They are particularly interested in targeting young professionals aged

25 - 35 .

)

What sampling method should the company use to target this specific demographic, and why?

)

Explain the steps involved in this sampling method.

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