Question: Part-A Case Study Read the Chapter Case Study entitled Yogurt Lovers say, Its All Greek to Me from Chapter- 11 Product, Branding and Packaging decisions

Part-A Case Study

Read the Chapter Case Study entitled Yogurt Lovers say, Its All Greek to Me from Chapter- 11 Product, Branding and Packaging decisions Page: - 381 given in your textbook Marketing (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions:

Assignment Question(s):

-Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings?

-Is Chobanis introduction of yogurt for children a brand extension or line extension? Explain. (2 Marks)

-How is Chobani positioning its various product categories currently? How is it communicating its current positioning strategy?

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