Question: Part-A Case Study Read the Chapter Case Study entitled Yogurt Lovers say, Its All Greek to Me from Chapter- 11 Product, Branding and Packaging decisions

Part-A Case Study

Read the Chapter Case Study entitled Yogurt Lovers say, Its All Greek to Me from Chapter- 11 Product, Branding and Packaging decisions Page: - 381 given in your textbook Marketing (8th Edition) by Dhruv. Grewal and Michael. Levy (2022) and answer the following Questions:

Assignment Question(s):

Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that Chobani has defined for its offerings?

Is Chobanis introduction of yogurt for children a brand extension or line extension? Explain.

How is Chobani positioning its various product categories currently? How is it communicating its current positioning strategy?

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