passage below require analysis and breakdown

An example of a publicly-traded firm discussed here is Amazon - the online customer-centric retail giant.

Amazon, in the initial phases, would have encountered challenges for inculcating financial management practices. The founders and employees may not be willing to book and show all the profits on the books of accounts. The use of debt may not be taken as a healthy sign initially. Preparation of SOP would not be taken seriously so that there is an established way in which a particular detail needs to be disclosed in accounts. Internal control mechanisms would have been tough to put up and keep accountability.

In the face of internal or external market pressures, it could have been difficult for the financial manager to sustain the best practices. The other stakeholders may also not allow the financial manager to work independently as a result of their set goals. The pressure to show a certain level of profit or sales may be there. Leading or lagging of expenses may be done to show a higher or lesser profit as the situation may be a piece of sensitive information not to be reported or disclosed. In addition, losses may not be reported as well due to internal pressures.