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Apple (AAPL) is widely known as a very successful and well known company.

Apples fixed asset turnover ratio is 7.18x compared to industry standard of 15.18. Apple has recorded a high fixed asset turnover of 18.87, they are currently trending below industry average (Macrotrends, 2020). Performance Ratios are those that measure the efficient use of assets and how readily they can be turned into cash. These ratios demonstrate how well a company can generate sales with the lowest level of resources, and how well they can bring in cash flow (Bragg, 2018). Examples of performance ratios include fixed asset turnover, operating cycle, and sales per employee.

Apples most recent asset turnover ratios is .7686 (Macrotrends, 2020). Activity ratios show how well a company uses the assets to produce revenue and cash for the company. Examples of activity ratios include return on equity, asset turnover, accounts receivable turnover, total asset turnover, and merchandise inventory turnover. These ratios can be useful to compare two companies or to measure a single company over a long period of time (Kenton, 2020).

Apples most recent debt to equity ratio is 1.194 (Macrotrends, 2020). A good ratio should not fall above a 2.0. Apples debt to equity ratio is within acceptable ranges. Financing ratios are pulled from financial statements and compare various data such as earnings per share, debt to equity, return on assets, and return on investments.

Apples quick ratio is most recently represented at 1.5 (Macrotrends, 2020). The higher the quick ratio, the better chance the company can pay back liabilities. A company should not fall below a 1 quick ratio. Liquidity ratios represent a firms current assets to current liabilities and help to review the firms ability to meet the debt obligations (Brigham & Ehrhardt, 2017).