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Sales and operations planning is an important aspect to business and the overall success that an organization can achieve. Sales and operations planning deals with a wide variety of things, including supply chain planning and production planning, as well as inventory management. Due to the broadness yet vitality of sales and operations management, utilizing it to its fullest potential is a key aspect to gaining a competitive advantage. Sales and operations planning, draws input from an organizations key functional areas, including sales, marketing, manufacturing, distribution, and finance. Cross-functional collaboration results in plans that all stakeholders understand and are committed to supporting (What Is Sales and Operations Planning (S&OP)?, 2019). Typical supply and typical demand even themselves out through sales and operations planning, due to using the concept to find the best balance between them. This allows the organization to be able to predict future trends better, as well as manage their inventory better in the short-term future.

E commerce promotes growth through multiple methods, including convenience and accessibility. Furthermore, the amount of people that can view the organization online will be heavily increased due to the over-saturation of online business. The biggest benefit is accessibility, as the potential is limitless when sourcing your organization online. While in-person sales of physical products usually allow the consumer to be more sure of the quality of the product, as they can actually view and touch it, the benefits of purchasing online are impossible to ignore, an example being buying a large, heavy tv from the comfort of your bed.