Passage below require analysis and breakdown

What is the value of sales and operations planning in supply chain integration? What happens if sales does not communicate effectively with operations? What is the value of having medium- and long-term forecasts? How do e-commerce strategies promote growth?

There is great value in integrating sales and operations into the supply chain. This allows for more effective communication and coordination between departments. The ability for each segment to understand what others are doing is crucial to the company well-being. Additionally, when each department is aware of each other they can better align their plans, strategies, and expectations in a way that benefits all parties and the company. On the other side, if there is no integration, there is greater possibility of collapse through greater inefficiency or conflict. This also ties into forecasting that departments will take part in. Their medium forecasting provides insights into the near future which allows for better decision making with recent and up to date data/information. While the long-term forecasting can be less predictable but still necessary and a gauge of success and a road map. Such Strategies may also include an e=commerce component which allows a company to extend its reach further than it would have been able to in the past, and at a much quicker pace. The potential for growth through it can be realized much faster than instances of brick and mortar sales, etc. The instant access to product allows for such.