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In her Ted Talk, Kristi did a great analysis on advertising and argues that relevance is very very important factor that plays a major role in advertising. Advertising plays a very important role in the organizations. Advertising is a paid type of promotion which the companies use to promote its products. Companies success depends upon the right type of advertising channels which the companies uses. In her talk she says that the advertisements should reach the right person in right time. She also goes in to the evolution of ads and how they have changed over time, and that using data analytics can improve the relevancy of your product or your company as a whole. Return of Investment, or ROI, is a major factor in marketing/advertising and can be positively impacted by the use of analytics.

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