Passage require analysis and breakdown

In this interesting TED Talk Kristi Rogers discuss ad relevance in the digital marketing age. In fact, she bemoans the antiquity of mistargeted ads with todays technological capabilities. Ms. Rogers defines ad relevance as, How to get the right, in front of the right person, at the right time (Rogers, 2014). She contends that the vast amounts of user data should allow digital advertisers to consistently deliver only relevant ads to each consumer. Being able to do so, she says, would also change the value of an impression. That is, the value of showing an ad to a specific person at a specific time (Rogers, 2014). She provides a great analogy about an ad for shoes that follows her online. The ad upsets her because she has purchased the shoes and the same shoes are being advertised to her still at a 50% discount. I would postulate that this irrelevant ad targeting actually disconnects the consumer from the brand and damages the relationship. In our sim, we purchase market research (basically surveys) and went to market with test advertising. If the market research had provided perfect user data, we would have been able to target our ads and product to meet any particular niche we could segment into a profitable market. We could also deliver superior products and service to that market with more upfront information.