Question: Penetration pricing involves a. setting an initial low price to establish a new product in the market. b. setting a limited number of prices for

Penetration pricing involves

a. setting an initial low price to establish a new product in the market.

b. setting a limited number of prices for certain categories of products.

c. setting prices in uneven dollar amounts.

d. taking advantage of the fact that consumers to do not always respond rationally to stated prices.

e. setting an initial high price to cover new product costs and generating a profit.

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