Question: Penetration pricing is: Multiple Choice a pricing strategy in which the initial product price is set high, and short - term profits are reaped on
Penetration pricing is:
Multiple Choice
a pricing strategy in which the initial product price is set high, and shortterm profits are reaped on the new product.
a pricing strategy in which a new product's initial price is set relatively low in order to gain a large market share.
an approach where the company determines one charge for the labor used on a job and another charge for the materials.
an approach involving cutting a price to broaden demand for a product with the intention of later restricting the supply and raising the price again.
None of these answers are correct.
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