Students are supposed to develop a crisis management plan for the $($Burgerking$)$that has recently experienced a public relations crisis or reputational damage.

$$How do you evaluate the situation? $($ Define the problem clearly. Why call it a crisis?$)$

$$ Who will inform the public about the details of the crisis?

$$Determine the target market and audience. Who interacted with your brand and how?

$$ How will you respond to the public and stakeholders? Social media, the press release, the silence.

$$What is your strategy for achieving transparency?

$$ How will you measure the impact of your statements, posts, or messages?

$$How long will you continue with your brand$$s crisis management strategy?

$$ Don't forget to explain the situation, key stakeholders, communication strategy, and The potential impact on the brand's long

$-$ term reputation and contribution to your project.