PepsiCo has been quite persistent in pursing selling mid-calorie beverage products. do you agree with their decision

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PepsiCo has been quite persistent in pursing selling mid-calorie beverage products. do you agree with their decision to introduce Pepsi Next? Explain

1. Explain your answer by describing Pros and Cons to your given answer

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Data Analysis and Decision Making

ISBN: 978-0538476126

4th edition

Authors: Christian Albright, Wayne Winston, Christopher Zappe

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Posted Date: Apr 04, 2024 11:56 PM

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PepsiCo has been quite persistent in pursing selling mid-calorie beverage products. do you agree with their decision

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Expert Answer:

Pros Market Segmentation Introducing a midcalorie beverage like Pepsi Next allows PepsiCo to target a segment of consumers who may be seeking a compro... View the full answer

Data Analysis and Decision Making

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