Persuasive Communication Assignment

Assignment: write to me a persuasive e-mail about that situation, that gets my attention, appeals to my interests, creates a desire for me to want what you are offering, and that gives me clear directions on how I can take-action.

Be sure to:

1.To use the Indirect Approach (buffer; reasons; then your ask, request, or news)

2.To use the A.I.D.A. Format (which is a type of the indirect approach: Attention, Interest, Desire, Action/Ask)

3.Use at least 3 arguments: 2 rational & 1 emotional in your persuasion (Use your strongest argument first)

4.And anticipate & address at least one objection they I may have and give a response with a solution to their objection. You might be thinking

5.Make a direct appeal (state exactly what you want, do not imply it) to the action you want me to take! (Tell me exactly what you want me to do). Sign up today, register for this service now

6.Close with clear instructions on how I can do what you are requesting. Make complying with your request as easy as possible for me to do.

Keep in Mind when writing persuasive messages your goals are to:

1. Change an audiences attitudes
2. Change an audiences beliefs
3. Change an audiences actions
4. They ask the recipient to give something of value or to take substantial action
5. They are Letting the audience know they have choices

Other things to consider:

• Tone should be positive and excited
• Use the You approach. Why this is good for them? WIIFM
• Maintain respect and privacy

Key takeaway: Delivering Persuasive Message involves using the A.I.D.A. model, giving solid and compelling arguments both logical, and emotional, and anticipating and answering obvious objections.

Assignment Explanation

8.15 Sales Message: Subscribing to Organic Greens

Many consumers worry about whats in their food. They fear conventional factory farming, wish to be good stewards of the environment, and desire a sustainable lifestyle. Wholesome organic food can increasingly be found on the shelves of mainstream supermarkets. Even big-box stores such as Costconot just health food stores such as Mothers Market, Sprouts Farmers Market, and Whole Foods Marketare capitalizing on the farm-to-table trend. Weekly farmers markets selling local produce and fruit are common across America.

But even busy urbanites who dont like to travel to shop can embrace healthier fare by subscribing to farm-fresh veggies and fruit online for home delivery. Services such as Fair & Fresh Farming in Montana, themselves organic farmers since 1976, partner with other organic farms to offer customizable boxes with several service and delivery options. Because these co-op-type outfits benefit from economies of scale, their prices, although higher than those of conventional markets, are not exorbitant. The delivery services also offer priceless convenience. Subscribers can customize their boxes on the Fair & Fresh Farming website, or they can let the farmers select the content for them.

The advantages of receiving weekly boxes filled with healthy seasonal produce include fresh, delicious taste, wholesome food thats free of herbicides and pesticides, and less time spent in traffic by ordering a custom box online each week or less frequently. In addition, subscribers are supporting small family farms that supply local, in-season fruit and veggies instead of buying greens that are flown halfway around the world. Depending on location, subscribers receive their boxes on Tuesday or Wednesday if they order a box by 10 a.m. on Sunday. For Thursday or Friday delivery, orders must be placed by 10 a.m. on Tuesday. New members receive 20 percent off their first order.

Your Task. Write a sales messagean e-mailfor the signature of Marketer-in-Chief Martina Sabatini, Fair & Fresh Farming, 513 East Valentine Road, Glendive, MT 59330. Provide an enticing but accurate explanation of the service and invite your reader to subscribe. Focus on audience benefits.