PES $380$ Chapter $1-3$ Questions

$(10$ pts$.)$

What is the difference between social networking and social media?

What communication strategies should be used by sport$-$marketing professionals to optimize social media tools?

What are the four stages of social penetration theory discussed in Chapter $2?$

Give an examples of a website or sports team where you believe you have reached the final stage and describe how you moved through the four stages to get there. $($You do not think you are at stage $4$ with any website or team give an example of another stage you are at and the process you took to get there$).$

Give two examples of specific instances where you think social media tools were successfully used in the marketing plan of a sport product or service. $($Feel free to include images with your examples if you$$d like$)$

Name three potential negative ramifications of an athlete or organization using social media. Why is it important for an organization to have guidelines for social media use?