Question: PESTEL analysis differs from the five forces analysis in that PESTEL analysis is used for: evaluating strategic groups in order to understand gaps in the
PESTEL analysis differs from the five forces analysis in that PESTEL analysis is used for:
evaluating strategic groups in order to understand gaps in the industry that represent untapped opportunities.
analyzing how much profit potential exists in an industry.
organizing factors within the general environment and identifying how these factors influence industries and the firms within them.
evaluating profit potential of an organization's various business units or product lines.
analyzing a firm's strengths and weaknesses along with the opportunities and threats that exist in the firm's environment.
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