Pfizer is the multinational corporation in the pharmaceutical industry. They currently have dominant portfolio of Anti-allergic and
Question:
Pfizer is the multinational corporation in the pharmaceutical industry. They currently have dominant portfolio of Anti-allergic and Anti-diabetic medicine. They have presence in the western region of India, in the states of Maharashtra and Gujarat. Pfizer has the following ambitions and plans.
Increase their market share in the western region
Want to expand and have their presence in other regions of India
Want to introduce the anti-bacteria and anti-virus drugs in India, due to an epidemic which has caused havoc in the Indian geography.
Want to tap the big opportunity in the Telecom industry.
What are the strategies that Pfizer should adopt and implement to achieve all their objectives and ambitions?
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey