PHASE 1: CONDITIONS (C)

PURPOSE OF CONDITIONS PHASE: Establish a baseline of information to be referenced in upcoming Phases by communicating what we already know about the 2023 McDonalds business AND the amount of waste generated globally by fast food by answering the questions below. Use the links below as the basis of your research.

1. MCDONALDS HISTORY AND BACKGROUND:

• INTRODUCTORY ELEVATOR SPEECH; SHORT PARAGRAPH DESCRIBING THE OVERALL STATE OF AFFAIRS WITH THE CURRENT MCDONALDS /BUSINESS AND THEIR APPROACH TO SUSTAINABILITY AND XRECYCLABILITY.

2. CUSTOMERS/CONSUMER BASE:

• WHO IS CURRENTLY BUYING THE THEIR PRODUCTS OR USING THEIR SERVICES?
• WHY ARE THEY BUYING THESE PRODUCTS?
• WHAT ARE THEY BUYING?
• TYPES OF CUSTOMERS (MALE, FEMALE, COUPLES, RETIRED, OLD, YOUNG, ETC)
• RESTAURANT VS. DRIVE THROUGH REVENUE?

3. BUSINESS:

• CURRENT SIZE OF BUSINESS IN DOLLARS
• COMPETITION - LIST
• KEY PRODUCTS AND SERVICES OFFERINGS
• OTHER IMPORTANT INFORMATION

4. TECHNICAL ASSESSMENT:

• IS THEIR WEBSITE UPTODATE? SITE IS EASY TO SHOP? INTERRACTIVE AND ENGAGING?
• WEBSITE MOBILE FRIENDLY?
• HOW IS THE ORDERING PROCESS? LIVE CHAT? CUSTOMER SERVICE?
• HOW DO YOU PAY? CONFIRMATION STATUS?
• CAN YOU TRACK YOUR ORDERS?
• COMPARED TO AMAZON, HOW IS THEIR OVERALL START TO FINISH PROCESS?

5. LIVABILITY:

• DO THEY PROMOTE RECYCLING?
• SUSTAINABIITY?
• ENDORSING/PARTNERSHIPS WITH CHARITIES, NON-PROFIT ORGANIZATIONS?