Question: Philip has never texted before and really does not understand the unique language and ways multiple cues can be expressed in a text. He does
Philip has never texted before and really does not understand the unique language and ways multiple
cues can be expressed in a text. He does not understand its richness and that causes him to limit his use
of texting. Which theory best explains his understanding of media richness?
Dual capacity theory
Channel expansion theory
Media richness theory
Social information processing theory
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