Pick a product or service you like and run through these 8 steps and address each of

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Pick a product or service you like and run through these 8 steps and address each of communication in marketing promotional programs.

(1) Identify the target audience

(2) Determine the communication objectives.

(3) Design the message.

(4) Select the communication channels.

(5) Allocate the total promotion budget.

(6) Decide on the promotion mix.

(7) Measure the promotion's results.

(8) Manage and coordinate the total marketing communication process

Related Book For answer-question

Smith and Roberson Business Law

ISBN: 978-0538473637

15th Edition

Authors: Richard A. Mann, Barry S. Roberts

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Posted Date: Jan 22, 2024 07:32 AM

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Pick a product or service you like and run through these 8 steps and address each of

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The detailed answer for the above question is provided below Lets go through the 8 steps of the marketing communication process for a product or service ProductService Running Shoes Step 1 Identify th... View the full answer

Smith and Roberson Business Law

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