Pick a US company as an example, explain how you could use each of the following entry modes to expand their products. Be specific, provide examples to support your viewpoint.

Table 8.1 International-Expansion Entry Modes Type of Entry Advantages Disadvantages Low control, low local knowledge, Exporting Fast entry, low risk potential negative environmental impact of transportation Less control, licensee may become Licensing and Fast entry, low cost, low risk a competitor, legal and regulatory Franchising environment (IP and contract law) must be sound Shared costs reduce Partnering and Higher cost than exporting, licensing, investment needed, reduced or franchising; integration problems Strategic Alliance risk, seen as local entity between two corporate cultures Fast entry; known, High cost, integration issues with Acquisition established operations home office Greenfield Venture Gain local market knowledge; can be seen as High cost, high risk due to (Launch of a new, insider who employs locals; unknowns, slow entry due to setup wholly owned time subsidiary) maximum control