Question: Pick one scenario below. It will be the continued focus of your written strategic marketing analysis plan: An existing company currently in financial struggle or

Pick one scenario below. It will be the continued focus of your written strategic marketing analysis plan:

  • An existing company currently in financial struggle or at risk of bankruptcy
  • A new business (does not exist) with a new and innovative product
  • A company that could benefit from a new productdue to market staleness or with products in the mature stage PLC

Formulate a mission statement that meets theMission Formulation and Statementcriteria. Please use and describe all five components:

  1. Strategic intent
  2. Values
  3. Distinct competencies
  4. Competitive positioning
  5. Market definition (customer targets)

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