Question: Picture a multinational enterprise ( MNE ) making decisions about its internationalization strategy. The more such company's products have LOW local responsiveness pressures, the MORE

Picture a multinational enterprise

(

MNE

)

making decisions about its internationalization strategy. The more such company's products have LOW local responsiveness pressures, the MORE such company would TEND to

invest more in product variations and differentiation

decrease product and SKU variation to increase scale

customize its products or services regionally

serve international markets from locations as close as possible to local consumers and preferences

Picture a multinational enterprise (MNE) making decisions about its internationalization strategy.

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