Piedmont Hotels is an all - equity company. Its stock has a beta of . 8 8
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Question:
Piedmont Hotels is an allequity company. Its stock has a beta of The market risk premium is percent and the riskfree rate is percent. The company is considering a project that it considers riskier than its current operations so it wants to apply an adjustment of percent to the project's discount rate. What should the firm set as the required rate of return for the project?
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