Plan component Component summary Highlights

Executive summary One to two page synopsis of the entire marketing plan

Environmental Analysis Information about the companys current situation with respect to the marketing environment Assessment of marketing environment factors Assessment of target market(s) Assessment of current marketing objectives and performance

SWOT Analysis Assessment of the organizations strengths, weakness, opportunities, and threats Strengths Weakness Opportunities threats

Marketing Objectives Specification of the firms marketing objectives Qualitative measures of what is to be accomplished

Marketing Strategies Outline of how the firm will achieve its objectives target market(s) marketing mix

Marketing Implementation Outline of how the firm will implement its marketing strategies marketing organization Activities and responsibilities Implementation timetable

Evaluation and control Explanation of how the firm will measure and evaluate the results of the implemented plan Performance standards Financial controls Monitoring procedures(audits)

Use the template above to design a marketing plan for a company of your choice. Rubrics Use new times Roman 2point line spacing Justify both sides