Planning Stage:

Use the provided creative brief template to articulate how the materials you create will connect to your promotional strategy. If you select to promote a product, the planning document should focus on the product you promoting. If you select to promote a company, the planning document will focus on the company and what it offers to the target audience.

Please remember to quote, cite, and reference any information obtained from external sources.

Execution Stage:

Create one of the following promotional materials from the list below:

Write a news release for the newspaper using the proper format of Title$/$heading$,$ from$($writer$),$ and the release date.

Design a Mobile marketing promotion

Design a social media promotion

Design a billboard

Produce a $30-$second radio advertisement

Design a direct mail communication

Produce a $60-$second television commercial

Be sure that the promotional material you create reflects the intent documented in the planning document and is appropriate for the target audience.

Submission Format: You can choose any format $($Word$,$ PowerPoint, Video, or Audio$)$ to upload your assignment.