Describe the new marketing concept for entrepreneurs with the 4Cs.

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Describe the “new” marketing concept for entrepreneurs with the 4Cs.

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Entrepreneurship Theory Process and Practice

ISBN: 978-1285051758

9th edition

Authors: Donald F. Kuratko

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Question Posted: Jan 14, 2015 09:20 AM

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Describe the new marketing concept for entrepreneurs with the 4Cs.

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The dynamics of entrepreneurship has changed as customers have more choice and thus more control o...View the full answer

Entrepreneurship Theory Process and Practice

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